SMARTPHOTOS INSIDE TRACK: Getting results on-site

The challenge of industrial photography is to tell the story or demonstrate the scale of operations. The images are often for an investor audience, who are never likely to experience the location first-hand. It is our role to create images that communicate the dramatic significance of industrial locations and portray the experience and character of people who work there.

On the subject of people, site and operations managers aren't always the ones to welcome photographers with open arms. For them we are just an additional element they need to keep an eye on. That's why we like to engage them in the process of creating a great shot. We find that once these site and operations staff are on board with what we are trying to achieve, they're full of great ideas and bend over backwards to make things happen. It's all about being able to connect and communicate with people.